We really had a great time at the Archery Trade Association (ATA) trade show that ran January 6-8, 2014. Things go kicked off Sunday evening with Outtech Inc. Innovations night. At this event, select products are showcased to about 2,000 invited dealers and buyers. The evening was complete with great food and beverages; a special appearance by Willie Robertson of Duck Dynasty; and a live concert by country music artist of the year, Luke Bryan! We had two of our Hoverball® Archery Targets there and they were a big hit!