About Us

What is Archery Tag®?

Archery Tag® is the ORIGINAL equipment brand for extreme archery that provides a fun and unique way for people of all ages to come together to enjoy archery.

What is extreme archery?

It is a unique sport that combines elements of dodgeball or other combat-type games with the timeless skills of archery. Players take aim at each other with our non-lethal arrows to score points or eliminate opposing team members. Our Archery Tag® 5-Spot Knock-Out Target adds an exciting dimension to game play. See game rules.

Who created it?

Archery Tag® was created by John Jackson, Global Archery Products Founder/CEO. He says that it all began with the arrow. While working on an archery product with a manufacturer, there was the idea of placing a foam tip on an arrow and shooting each other with it. Within an hour or so the first prototype was created and soon after John patented the "NON-LETHAL ARROW.” The arrow was improved, changes were made to an existing riser, and in early 2011 the official Archery Tag® equipment was introduced, and the sport of extreme archery was born! Check out the YouTube video that was posted June 7, 2011.

About the Company

Global Archery Products, Inc. is the umbrella company of the Archery Tag®, S.A.F.E. Archery®, Highland Bows, and Legend Bows line of products. John has always had a passion for archery and wanted to ignite an interest in archery by making it fun and accessible. He envisioned a game that would bring people of all ages together (moms, dads, kids, aunts, uncles, grandparents, friends) for fun and exercise.

Over the years, he has been humbled and amazed to see how extreme archery has grown from a simple idea into a worldwide sport that is enjoyed in 66 countries spanning six continents. As he travels around the United States and the globe, John witnesses the same phenomenon: people of all ages, genders, and nationalities enjoying the sport of extreme archery. To see people who never would have had the desire, inclination, or opportunity or pick up a bow and arrow out enjoying extreme archery is magical to John. He hopes the magic continues to grow.